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Brandon Gonzales | Iron Key Real Estate Blog

Tuesday, August 25, 2020   /   by Brandon Gonzales

The Top Reasons People Are Moving This Year

Today, Americans are moving for a variety of different reasons. The current health crisis has truly re-shaped our lifestyles and our needs. Spending extra time where we currently live is enabling many families to re-evaluate what homeownership means and what they find most important in a home.


According to Zillow:




“In 2020, homes went from the place people returned to after work, school, hitting the gym or vacationing, to the place where families do all of the above. For those who now spend the majority of their hours at home, there’s a growing wish list of what they’d change about their homes, if possible.” 



With a new perspective on homeownership, here are some of the top reasons people are reconsidering where they live and making moves this year.


1. Working from Home


Remote work is becoming the new norm in 2020, and it’s continuing on longer than most initially expected. Many in ...

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Thursday, May 21, 2020   /   by Brandon Gonzales

#1 Financial Benefit of Homeownership: Family Wealth

While growing up, we were taught by our parents and grandparents that owning a home is a financially savvy move. They explained how a mortgage is like a “forced savings plan.” When you pay rent, that money is lost forever. When you make a mortgage payment, much of that money accumulates as equity in the home. So, what exactly is equity? The equity in your home is the amount of money you can sell it for minus what you still owe on the mortgage. Every month you make a mortgage payment, and every month a portion of what you pay reduces the amount you owe. That reduction of your mortgage every month increases your equity. A recent study by CoreLogic explained that homeowners gained substantial equity over the last twelve months, and are essentially sitting on large sums of cash in their homes. In the study, Frank Nothaft, Chief Economist for CoreLogic explained:
“The CoreLogic Home Price Index recorded a quickening of home pr ...

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Tuesday, May 19, 2020   /   by Brandon Gonzales

2020 Homeowner Wish List [INFOGRAPHIC]

Some Highlights





In a recent study by realtor.com, homeowners noted some of the main things they would change about their homes to make them more livable.






Not surprisingly, more space, an updated kitchen, and a home gym rose to the top of the list.






If you’re thinking of selling this year, having these items in your listing might make your house more desirable than ever to potential buyers.

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Tuesday, April 28, 2020   /   by Brandon Gonzales

What You Can Do to Get Your House Ready to Sell [INFOGRAPHIC]

Some Highlights:

Believe it or not, there are lots of things you can do to prep your house for a sale without even going to the store.
Your real estate plans don’t have to be completely on hold even while we’ve hit the pause button on other parts of daily life.
Tackling small projects from cleaning the corners you may normally skip to tidying up your yard are easy and necessary wins if you’re thinking of listing your house and making a move.

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Iron Key Real Estate
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Fresno, CA 93711
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Based on information from California Regional Multiple Listing Service, Inc. as of October 27, 2020. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
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